EUFIC
Profile
EUFIC is a non-profit organisation that provides clear, practical information on food and health, based on sound science. We believe in a world where people choose to live healthily because they know how to.
EUFIC, food facts for healthy choices.
Competences & Capabilities
The sheer amount of confusing, conflicting or misleading information on food and health topics is simply daunting for consumers. Equipping people with better understanding of issues of public concern allows for more informed decisions on diet and lifestyle. This is where EUFIC makes a difference. EUFIC is a unique consumer-oriented organisation which produces relevant, actionable and credible science-based information that reaches the public.
We are a group of passionate science and communication experts who believe in the power of informed consumers.
Expertise related to the EIT Food Strategic Pillars
EUFIC carries out consumer research using a wide range of methods, both qualitative and quantitative. Our research areas include:
- Health claims and free-from claims: Are they understood and used?
- Nutrition and sustainability labels: Do they influence food choices?
- Drivers of choice: What matters to consumers when they buy food products?
- Portion information: What perceptions do consumers have of portion size?
For Innovation, contact: Sophie Hieke
What do we do?
- We give impartial information with a credible voice
- We cover diverse and controversial topics with our outreach campaigns
How do we do it?
- We use our more than 20 years of experience
- We reach 10 million people through www.eufic.org every year
- We have 47,000 online subscribers
- We have 16,000 followers in our social media community
- We talk to people in 13 languages
- We work with scientific experts to ensure our content is accurate and science-based
EUFIC’s informative infographics, animated videos as well as our clear Q&As and articles are used by educators and health professionals as well as the general public. We also engage children on our interactive online platform coolfoodplanet.org.
For Communication, Business Creation and
Education, contact: Sofia Kuhn